The process involved developing a mobile app for lifestyle and fitness for everyday women looking for fresh and compelling workouts, nutrition tips and fun and motivational routines that work, and a browser based back office system for management of the platform.

The Client sought innovative tech to launch their new app, allowing them to coach, automate and manage routines, set targets and collect data to ensure the best possible results for users.

Mindrock Media worked closely with the Client on a concept and UX strategy to build an app concentrating on design elements using open source UI software to ensure a user-friendly experience and a fully customisable backend that allows the user to safely onboard, set goals, add specific personal info, track macros, log body measurements

For the Client, an easy to use dashboard enabling the Client to add videos, send in-app prompts, push notifications and reminders.

With real trainers providing real-time advice, users appreciate and take advantage of the products and merch on sale and the fact that there are customised workouts and diets specific to them.